Bold in its simplicity, The Icon is a defining piece from our Clean Habits Collection—designed to stand out without saying too much. With a strong, minimal aesthetic and timeless appeal, this design represents confidence, consistency, and doing the basics exceptionally well.
Offered in short sleeve tees and long sleeve tees. The Icon is built for everyday wear with elevated intention. Each piece is crafted for comfort, durability, and a flattering fit—making it easy to layer, style, and wear on repeat. It’s the kind of staple that becomes part of your identity, not just your outfit.
The Icon is more than a design—it’s a statement of clean habits, purposeful living, and effortless style. Simple. Strong. Always relevant.
